HOW TO USE PERFORMANCE MARKETING SOFTWARE FOR EMAIL CAMPAIGN OPTIMIZATION

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

The Role of Push Notifications in Mobile Performance AdvertisingAs a strictly permission-based medium, press messages are unbelievably effective and need to be tailored to particular user groups. Customization is the crucial to efficient push marketing and can drastically improve response prices, particularly during onboarding.The most essential me